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A collaborative studio for ethical AI and care

Illustration of systems design with pastel-coloured cogs, a lightbulb, and a computer monitor, symbolising innovation and interconnected processes.

WithAI Ltd is a solo-led studio exploring ethical, inclusive applications of AI in care and neurodivergent life.

Founded by Kelly Tunley FRSA, it draws on lived experience, formal training in AI governance, and a professional background in commercial roles within global technology companies.

WithAI is non-commercial by design, focused on reflective research, concept development, and systems-aware inquiry.

Side-by-side image of a golden mechanical orrery with gears and spheres, next to a modern abstract network of blue cubes and a white sphere connected by fine lines, symbolising the link between classical models and digital AI systems.

Current: The Digital AI Orrery

As part of my role as Expert in Residence at The Alan Turing Institute, I am creating the Digital AI Orrery design, an inclusive map of the AI ecosystem designed to support people with learning disabilities and anyone curious about how AI connects across society. This case study will use visual and interactive approaches to help people explore rights, risks, advocacy and responsibilities in AI. Updates on LinkedIn.

🔄 Featured Project: Exploring a Closed Loop Sandbox for Social Care

WithAI is developing an early-stage conceptual design of a Closed Loop AI Sandbox, a testbed design intended to support more relational, inclusive evaluation of AI in care settings. To think about "what is before a sandbox?"

This approach centres dignity, trust, and lived context, asking not just how AI performs, but how it behaves over time, who it affects, and what might be overlooked.

The Closed Loop Sandbox conceptual design is an original concept developed by WithAI, a reflective, early-stage model for ethical AI testing in care. The idea has already sparked interest from university researchers and practitioners across care, policy, and technology.

This is a non-commercial, reflective inquiry, a design template, not a software tool or deployable system. It is independent. Not affiliated with any regulatory sandbox or formal assurance programme.

Contact

📧 Email: hello@withai.org.uk

We aim to reply within a few working days. If your message relates to accessibility or a specific project, feel free to include that in your subject line so we can respond accordingly.

Privacy notice: We take your privacy seriously. If you contact us, your information will only be used to respond to your enquiry and will not be shared without your permission. To request access to your data or ask for it to be deleted, please email us.

WithAI Ltd is a non-commercial company exploring ethical and inclusive uses of emerging technologies. This site is for reflection and public interest only; it does not offer services or advice. WithAI Ltd shares reflections, lived-experience insight, and systems-framing for public interest discussion. Nothing shared should be taken as clinical, legal, or professional advice.

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