A collaborative studio for ethical AI and care

Illustration of systems design with pastel-coloured cogs, a lightbulb, and a computer monitor, symbolising innovation and interconnected processes.

WithAI Ltd is a solo-led studio exploring ethical, inclusive applications of AI in care and neurodivergent life.

Founded by Kelly Tunley FRSA, it draws on lived experience, formal training in AI governance, and a professional background in legal and commercial roles within global technology companies.

WithAI is non-commercial by design, focused on reflective research, concept development, and systems-aware inquiry.

Side-by-side image of a golden mechanical orrery with gears and spheres, next to a modern abstract network of blue cubes and a white sphere connected by fine lines, symbolising the link between classical models and digital AI systems.

Current: The Digital AI Orrery

As part of my role as Expert in Residence at The Alan Turing Institute, I am creating the Digital AI Orrery, an inclusive map of the AI ecosystem designed to support people with learning disabilities and anyone curious about how AI connects across society. This case study will use visual and interactive approaches to help people explore rights, risks, and responsibilities in AI. Updates will follow here and on LinkedIn.

🔄 Featured Project: Exploring a Closed Loop Sandbox for Social Care

WithAI is developing an early-stage conceptual design model for a Closed Loop AI Sandbox, a testbed design intended to support more relational, inclusive evaluation of AI in care settings. To think about what is before a sandbox?

This approach centres dignity, trust, and lived context, asking not just how AI performs, but how it behaves over time, who it affects, and what might be overlooked.

The Closed Loop Sandbox digital model is an original concept developed by WithAI, a reflective, early-stage model for ethical AI testing in care. The idea has already sparked interest from university researchers and practitioners across care, policy, and technology.

This is a non-commercial, reflective inquiry, a design template, not a software tool or deployable system. It is independent. Not affiliated with any regulatory sandbox or formal assurance programme.

📩 kelly@withai.org.uk 🧠 #BeforeTheAI

Blurred visual diagram titled “Exploring AI, IoT & Care: A Living Systems Map.” The image is intentionally blurred to protect the detailed content. The framework outlines 12 interconnected domains related to the safe, ethical, and effective use of AI and connected technology in social care.

Tech in Care: Risks, Rights & Realities (Conversation Map)

AI and connected devices are reshaping social care but with opportunity comes complexity. Over the past few months, I’ve mapped the 12 interconnected domains that influence whether technology in care is safe, ethical, and effective.

This is not a checklist or a set of instructions. It’s a conversation tool designed to help care leaders, technologists, policymakers, and advocates explore the risks, rights, and realities before, during, and after adopting technology.

📩 To request access to the full map, email: hello@withai.org.uk

© 2025 Kelly Tunley | WithAI Ltd
Licensed under Creative Commons Attribution–NonCommercial 4.0 International (CC BY-NC 4.0) Deed - Attribution-NonCommercial 4.0 International - Creative Commons. This framework is provided for reflection and discussion only, it is not legal, clinical, procurement, or technical advice. Seek qualified professional advice for your specific situation. No warranty or liability is accepted for any loss, damage, or consequence arising from use. Use is at your own risk. Governing Law: England & Wales. Exclusive jurisdiction of the courts of England & Wales.

Current Areas of Focus

Designing Ethical Futures in Care: AI and connected technologies are reshaping care. Creating living frameworks to explore human rights, digital safety, infrastructure, equity, and responsible innovation.

Mapping how AI decisions and responsibilities move through care and support systems

Using metaphor, design, and conversation to make complex technologies more understandable

Contributing to research and public-interest thinking in inclusive, ethical technology

Side-by-side images: one of a woman supporting a man with Down syndrome doing art; the other of a diverse group, including a wheelchair user, working on laptops.

“Illustration showing how night-time sensors can alert staff when someone gets up, allowing quiet support without waking others

About Kelly

Kelly Tunley brings systems thinking rooted in lived experience, alongside experience across global tech and commercial law. She now focuses on inclusive, values-led innovation through small-scale R&D rather than consultancy or business growth.

Contact

📧 Email: hello@withai.org.uk

We aim to reply within a few working days. If your message relates to accessibility or a specific project, feel free to include that in your subject line so we can respond accordingly.

Privacy notice: We take your privacy seriously. If you contact us, your information will only be used to respond to your enquiry and will not be shared without your permission. To request access to your data or ask for it to be deleted, please email us.

WithAI Ltd is a non-commercial company exploring ethical and inclusive uses of emerging technologies. This site is for reflection and public interest only; it does not offer services or advice. WithAI Ltd shares reflections, lived-experience insight, and systems-framing for public interest discussion. Nothing shared should be taken as clinical, legal, or professional advice.

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